Aprajita Toor is a designer and entrepreneur celebrated for her innovative approach to footwear, blending traditional Indian craftsmanship with contemporary design. After transitioning from a career in advertising, she founded her eponymous brand, Aprajita Toor which specializes in handcrafted, culturally inspired footwear.
In today’s episode of Happy Hour with FinCocktail our Co-Managing Partner Niyati Thaker sits down with Aprajita Toor to discuss the importance of finding your footing—literally and figuratively. They delve into Aprajita’s early inspirations, the role of finances in building a sustainable business, and how women entrepreneurs can navigate the balancing act between creativity and commerce.
Her designs are rooted in preserving India's rich artisanal heritage while adapting to modern tastes. This commitment to detail and artistry has earned her a clientele that includes prominent celebrities.
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00:00- Sneak Peek!
1:04- Intro
1:44- Finding Her Footing in Footwear
3:19- Scaling New Heights: Growth and Challenges
6:16- Impact of Social Media on her Brand
10:20- Marketing Strategies and how to stand out
12:41- The Art Behind the Sole: Intricacies of Craftsmanship
15:58- Lessons from the Runway
17:12- Can you do it all? The beauty of division
21:39- Staying Relevant in a Fast-Paced Market
24:58- Women in Craftsmanship
27:44- Managing Product and Inventory
29:26- How do you Manage your Money
32:59- Generational Wisdom in Finances
35:27- Women are inherently good with money
38:45- Outro
🎧 Listen To #HappyHourWithFinCocktail On Spotify: https://open.spotify.com/show/3RgIddLsD7mAgyKrlkOsXN
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Find FinCocktail and Aprajita Toor on other social media:
Instagram:
https://www.instagram.com/fincocktail/
https://www.instagram.com/aprajitatoorofficial/?hl=en
https://www.instagram.com/aprajitatoor/?hl=en
YouTube:
https://www.youtube.com/@FinCocktail
LinkedIn:
https://www.linkedin.com/company/fincocktail/
https://www.linkedin.com/in/sayalirai/
https://www.linkedin.com/company/aprajitatoor/?originalSubdomain=in
X:
https://twitter.com/FinCocktail
Website:-
https://aprajitatoor.com/
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Credits:
Shoot:
CinFin Media
Edit:
https://www.instagram.com/intriguingfilms/
https://www.instagram.com/anuragkawatra/
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Disclaimer
Financial products and instruments are subject to market risks and yields may fluctuate depending on various factors affecting the markets. There is no assurance or guarantee that the objectives of a portfolio will be achieved. Please refer to the relevant Disclosure Document and Client Agreement pertaining to a Portfolio scheme for portfolio specific risk factors. The Portfolio Manager and its affiliates, and any of its officers directors, personnel and employees, shall not liable for any loss, damage of any nature, including but not limited to direct, indirect, punitive, exemplary, consequential, as also any loss of profit in any way arising from the use of this material in any manner.
About FinCocktail:
FinCocktail by Sayali Rai & Niyati Thaker is a one-stop shop for all your questions about personal finance. It was created to help young Indians understand and embrace their personal finances. It aims to become a source of inspiration to all who want to take charge of their financial futures.
This season on the Happy Hour with FinCocktail Sayali & Niyati are on a mission to find out more about the journey of money. See how money flows through the system and in and out of our lives! Handling money is not easy, but it can be made simple if you get to know your money and its workings.
Building wealth is something everyone should be capable of. It's more of an art than a science and a skill that everyone can master.
Let them bring you real stories from real people who have been managing their own money for a while, so you can see how different avenues exist to generate wealth and reach your dream goals! So listen on and let's build some wealth together!