Ronak Sheth, founder of Eternity Lifestyles, revolutionized India’s eyewear industry by introducing iconic brands like Oakley, Montblanc, Chanel, Cartier, and more. His passion also gave birth to OPIUM Eyewear, India’s most exciting homegrown brand blending global aesthetics with Indian sensibilities.
In today’s episode of Happy Hour with FinCocktail, our Co-Managing Partner Niyati Thaker chats with Ronak about his journey in the eyewear space, from introducing iconic luxury brands to crafting a homegrown favorite, they dive into his journey of navigating challenges, adapting to ever-changing fashion trends, and turning setbacks into stepping stones
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00:00 - Sneak Peek!
01:15 - Intro
02:03 - Business Beginnings
06:15 - Transition from Finance to Eyewear
07:30 - Key Lessons in Starting Out
11:08 - Creating a Unique Brand Identity
15:33 - Branding and Marketing That Make an Impact
20:38 - Building a Strong Offline Presence
22:05 - Celebrity Endorsements
27:38 - Challenges while integrating luxury brands into the Indian market
32:20 - Can we shift to online sales in eyewear?
34:20 - Challenges faced while growing the business
41:30 - How Opium stays relevant in a fast-paced world
44:17 - Navigating financial ups and downs in the luxury space
52:20 - The power of savings
56:15 - Outro
🎧 Listen To #HappyHourWithFinCocktail On Spotify: https://open.spotify.com/show/3RgIddLsD7mAgyKrlkOsXN
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Find FinCocktail and Ronak Sheth on other social media:
Instagram:
https://www.instagram.com/fincocktail/
https://www.instagram.com/ronak_sheth?igsh=MTdsMmhkMTVhbjh2aQ==
https://www.instagram.com/opiumeyewear?igsh=NHd2OGY5Z3pyMDds
YouTube:
https://www.youtube.com/@FinCocktail
LinkedIn:
https://www.linkedin.com/company/fincocktail/
https://www.linkedin.com/in/sayalirai/
https://www.linkedin.com/in/ronakshethindia/
X:
https://twitter.com/FinCocktail
Website:-
https://www.opiumeyewear.com/
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Credits:
Shoot:
CinFin Media
Edit:
Media Next Door
https://www.instagram.com/medianextdoor?igsh=MTJlaXEwcTFoYzFsOQ==
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Disclaimer
Financial products and instruments are subject to market risks and yields may fluctuate depending on various factors affecting the markets. There is no assurance or guarantee that the objectives of a portfolio will be achieved. Please refer to the relevant Disclosure Document and Client Agreement pertaining to a Portfolio scheme for portfolio specific risk factors. The Portfolio Manager and its affiliates, and any of its officers directors, personnel and employees, shall not liable for any loss, damage of any nature, including but not limited to direct, indirect, punitive, exemplary, consequential, as also any loss of profit in any way arising from the use of this material in any manner.
About FinCocktail:
FinCocktail by Sayali Rai & Niyati Thaker is a one-stop shop for all your questions about personal finance. It was created to help young Indians understand and embrace their personal finances. It aims to become a source of inspiration to all who want to take charge of their financial futures.
This season on the Happy Hour with FinCocktail Sayali & Niyati are on a mission to find out more about the journey of money. See how money flows through the system and in and out of our lives! Handling money is not easy, but it can be made simple if you get to know your money and its workings.
Building wealth is something everyone should be capable of. It's more of an art than a science and a skill that everyone can master.
Let them bring you real stories from real people who have been managing their own money for a while, so you can see how different avenues exist to generate wealth and reach your dream goals! So listen on and let's build some wealth together!