It’s buying momentum.
Take a DTC skincare brand that captures the imagination of millions in record time.
Now compare that to legacy products growing at a fraction of the pace.
📊 That delta in growth is what Unilever is really paying for.
It’s how legacy giants stay relevant—by plugging into the next wave of consumer obsession.
And that’s why high-growth brands command premium exits.
🎥 Want to understand the playbook behind these strategic acquisitions?
Watch the full Exit Framework series with Karthik Reddy to decode how value is created—and captured.