Why Unilever Paid Big for This DTC Brand 💰
Blume VenturesApril 18, 202500:00:18

Why Unilever Paid Big for This DTC Brand 💰

What makes a global giant like Unilever pay 6x revenue for a DTC brand like Minimalist?

Here’s Karthik Reddy breaking it down:
📈 It’s not just about the brand today—
It’s about how fast it can grow tomorrow.

If a buyer sees a clear path to 10x growth,
they’ll happily pay a premium today.

Growth isn't just an outcome—it's the story buyers want to buy into.

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