But Nestlé’s investment in pet food brand Drools might be the most surprising strategic deal of 2025.
In this episode of Decoding Exits, Karthik Reddy unpacks:
🐾 Why petcare is one of India’s fastest-growing consumer segments
📦 How Drools quietly built a ₹1000 Cr+ business across 22 countries
🔍 Why this “quiet unicorn” caught Nestlé’s attention
🌍 How strategic minority stakes build future M&A optionality
💼 What this means for mid-market private equity and global consumer brands
VCs may have missed this one—but it’s a clear signal of what lies ahead in India’s retail and consumer brand evolution.
Subscribe to Decoding Exits for sharp, behind-the-scenes breakdowns from India’s growing exit ecosystem.
#Drools #Nestle #Petcare #IndianStartups #ConsumerBrands #StrategicInvestment #DecodingExits #BlumeVentures

