Why Capillary Bought Cognitiv: A Smart Loyalty Play 🌍🧠
Blume VenturesJune 16, 202500:00:32

Why Capillary Bought Cognitiv: A Smart Loyalty Play 🌍🧠

Blume’s Karthik Reddy explains Capillary’s acquisition of Cognitiv. It’s not just tech for tech’s sake—Cognitiv adds value to Capillary’s loyalty platform and accelerates global expansion by deepening offerings for retail customers.