When Sula Vineyards went public in December 2022, it wasn’t the easiest time. Markets were volatile, sentiment was shaky, and investors wanted quick stories — not long fermentations.
As Rajeev Samant puts it, building wine is a patient business. It takes years of development before a single bottle reaches the shelf. But public markets don’t wait that long. They want quarterly updates, not vintages in progress.
Looking back, he says the decision made sense — when you take private equity capital, exits eventually follow. And while Sula didn’t get the valuation they’d hoped for, the market, in hindsight, wasn’t wrong either.
In this episode of The Blume Podcast, Rajeev Samant talks to Karthik Reddy about the tension between patience and pressure — and what it means to stay true to craft in a world that demands speed.
🍷 Watch the full episode now — a masterclass in building patiently in an impatient world.