The Aha Moment That Sparked India’s Wine Revolution 🍷 | Rajeev Samant, Sula

Blume VenturesSeptember 09, 202500:00:44

The Aha Moment That Sparked India’s Wine Revolution 🍷 | Rajeev Samant, Sula

In the 90s, Nashik was one of the world’s biggest grape-growing regions — but all of it went into table fruit and raisins. Not a single wine grape.

That’s when Rajeev Samant had his “aha moment.” If the rest of the world used grapes for wine, why couldn’t India?

That insight led to Sula — India’s first truly drinkable wine, and today a ₹2100 Cr brand.

👉 Watch the full conversation with Rajeev on the Blume Podcast (Episode 2, Season 4).

#Sula #BlumePodcast #IndianWine #Entrepreneurship