When Rajeev Samant first told Deepak he wanted to build a winery in India, the reaction was predictable — “You’re crazy.”
But then Deepak tasted Rajeev’s very first batch of wine.
That changed everything.
In 2003, they signed the papers.
And even though valuations were brutal back then — and Rajeev jokes he probably gave away too much — they needed the capital, they needed the momentum, and they never looked back.
From that first cheque to today’s scale, Sula grew because someone saw potential where others saw risk — and believed in the founder before the market did.
In this episode of The Blume Podcast, Rajeev Samant sits down with Karthik Reddy to talk about early conviction, bold bets, and the exponential journey that followed.
🍷 Watch the full episode now — the story of India’s most iconic wine brand, from first sip to full scale.