What started as a ‘good-for-heart, cholesterol-reducing’ brand is now an all-encompassing healthy oil brand. Mariwala reveals how Saffola adapted to changing consumer needs, transforming itself at every step!
Watch the full video here: https://youtu.be/zXouhWLFLJM
#Marico #HarshMariwala #Branding #Saffola #HealthyLiving #MarketingStrategy #ConsumerTrends #FMCG #ProductDifferentiation