Netflix's $600M AI Bet & Estée Lauder's Forest Essentials Buyout | Decoding Exits | March Edition
Blume VenturesApril 10, 202600:14:33

Netflix's $600M AI Bet & Estée Lauder's Forest Essentials Buyout | Decoding Exits | March Edition

In this month's Decoding Exits series, Karthik Reddy breaks down the latest M&A activity across India's startup ecosystem in the month of March — from defence tech and D2C consolidation to a $600M Netflix AI acquisition and Estée Lauder's full buyout of Forest Essentials.

Here are the highlights:

🎬 Netflix acquired InterPositive for up to $600M — Ben Affleck's 16-person AI filmmaking tools company. This is the beginning of a trend where AI vertical teams getting acquired at massive premiums by platforms.

🌿 Estée Lauder acquired the remaining 51% of Forest Essentials — going from 49% (since 2020) to 100% ownership. Founded by Mira Kulkarni, HQ stays in New Delhi. This is the holy grail of Indian M&A where global brand houses buying Indian brands to build out their portfolio.

🛡️ LAT Aerospace (Founded by Deepinder Goyal) acquired Sharang Shakti — an indigenous defence robotics startup. Deepinder continues to diversify post stepping down as Zomato CEO, building a portfolio across health, wearables, and now defence tech.

👟 Mirza International's MD Tauseef Mirza acquired 100% of Solethreads — a semi-premium D2C footwear brand backed by Fireside, DSG, and Saama. Legacy manufacturing meets D2C brand-building.

🚛 91Trucks acquired MotorFloor and TrucksFloor showing early consolidation in the commercial vehicle marketplace space.

🧴 Puresta acquired SKINQ — a D2C skincare brand, as Puresta builds an AI-powered full-stack dermatology platform. Raised ₹34 Cr from Spring Marketing Capital and Stride Ventures

🎓 upGrad acquired Internshala in a ~₹100 Cr deal. This is upGrad's ~15th acquisition as Ronnie Screwvala builds a full-stack education-to-employment platform.

🔗 Polymarket acquired Brahma — DeFi infrastructure with $1B+ in transaction volume. Polymarket (rumoured ~$20B valuation) adds to its acquisition spree after Lunch and Dome.