As Tarun Mehta explains to Karthik Reddy, the magic of EVs isn’t just the battery or the motor.
It’s the canvas they create for software-led innovation.
Take just two features:
🔹 Cruise Control
On an ICE scooter, you'd need ₹4,000–₹6,000 worth of hardware.
On an EV?
Zero cost.
(Okay, ₹100 for a safety sensor in Ather’s case.)
🔹 Hill Hold
Cars have it, but two-wheelers can’t — because it requires electrical braking.
On ICE, that’s another ₹5,000–₹6,000 of hardware.
On an EV?
Again, zero cost.
And that’s just the beginning.
With an electric powertrain + intelligent software stack, the number of features you can unlock — at practically no additional cost — is orders of magnitude higher than anything ICE can offer.
As Tarun puts it:
“ICE simply can’t do this. Not at this cost structure. Not ever.”
In this episode of The Blume Podcast, Tarun and Karthik break down why EVs aren’t just cleaner — they’re smarter, more capable, and built for a completely different future.
⚡ Watch the full episode now — the real product advantage behind Ather.