Blume VenturesNovember 20, 202400:01:09

How Saffola Became India’s Healthiest Edible Oil Brand by Harsh Mariwala, Founder of Marico

In this insightful clip from the Blume Podcast Season 3, Harsh Mariwala, Founder and Chairman of Marico, shares the story behind Saffola's evolution. From its origins as a cholesterol-reducing safflower oil to its current positioning as a leading healthy edible oil brand, Harsh explains how strategic differentiation helped Saffola achieve premium margins in a highly competitive market.

He also discusses the tough decision to exit the low-margin refined sunflower oil segment, highlighting the importance of aligning product portfolios with business goals.

🔔 Watch the full episode for more lessons in branding, innovation, and market strategy!

🎙️ Blume Podcast
🎧 Season 3 | Hosted by Karthik Reddy
🌟 Guest: Harsh Mariwala, Founder & Chairman, Marico

#BrandBuilding #EdibleOils #FMCG #BusinessStrategy #Saffola #Leadership #Entrepreneurship #MarketPositioning