How Peppa Pig Made ₹80 Cr for This Brand 🐷
Blume VenturesOctober 10, 202500:00:46

How Peppa Pig Made ₹80 Cr for This Brand 🐷

From Peppa Pig to Doraemon — Mithun breaks down how CaratLane built a ₹80 crore franchise by understanding the kids’ life cycle. Every milestone, from a child’s birth to birthdays, is a moment of connection and commerce.

By mapping family emotions to purchase behavior, CaratLane isn’t just selling jewelry — it’s managing memories. 💖
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