From Peppa Pig to Doraemon — Mithun breaks down how CaratLane built a ₹80 crore franchise by understanding the kids’ life cycle. Every milestone, from a child’s birth to birthdays, is a moment of connection and commerce.
By mapping family emotions to purchase behavior, CaratLane isn’t just selling jewelry — it’s managing memories. 💖 👉 Subscribe for more insider stories on India’s retail & brand strategy.