From Pepperfry to Jamie Oliver — A Month of Shakeups | Decoding Exits | September Edition
Blume VenturesOctober 13, 202500:17:03

From Pepperfry to Jamie Oliver — A Month of Shakeups | Decoding Exits | September Edition

In this month's episode of "Decoding Exits", Karthik takes us through the key M&A deals that happened in the month of September 2025. From the bittersweet acquisition of Pepperfry by TCC Concept, to Amazon's strategic move in acquiring Axio, and Hunch Ventures' complete buyout of Jamie Oliver's India restaurant business - September was a frenzy of M&A activity.

Here are the key deal insights :

- New Chapter for Pepperfry: The pioneering furniture startup, entered a new phase with TCC Concept. The company, which began with Norwest's initial backing and grew into one of India's leading furniture retailers over its 12-year journey, will see its brand catalog and Omni Channel Studios continue under TCC's stewardship
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- E-commerce Giant's Lending Play: Amazon's acquisition of Axio (formerly Capital Float) at 0.75-1x loan book value strengthens the e-commerce giant’s BNPL and checkout financing capabilities.

- Restaurant Brand Consolidation: Hunch Ventures' full ownership acquisition of Jamie Oliver's India business, buying out IMM's stake, sets the stage for a ₹200 crore expansion plan across 14 outlets.

- Global Benefits Platform Expansion: Pluxee's acquisition of ProEves adds a crucial childcare network of 7,000+ centers to its multi-benefit stack, expanding its reach to 3.5M consumers and strengthening its position in India's corporate benefits landscape.

- Global Media Tech Integration: Minute Media acquires Videoverse's AI-powered 360-degree stack for sports highlight creation and monetisation, complementing its Sports Illustrated and Players Tribune platforms while deepening its technological infrastructure.

- Retail Chain Expansion: Sanjay Ghodawat Group's acquisition of DusMinute, the neighborhood convenience store chain, aims to expand from 40 to 160+ stores, showing consolidation in local retail.

Watch the full analysis to understand what these movements signal for founders and investors.