ABG HERricane Ep - 6 | Pooja Kabra on Vision Heritage Jewelry for the Modern Woman

Aditya Birla GroupApril 24, 202500:02:55

ABG HERricane Ep - 6 | Pooja Kabra on Vision Heritage Jewelry for the Modern Woman

In this episode of HERricane, Pooja Kabra, Design Head - Gold Occasion Wear at Indriya -Aditya Birla Jewellery, shares her journey in the world of jewelry design. She discusses her design philosophy, the challenges and rewards of building a brand, and her vision for Indriya. Discover how she's making heritage jewelry lighter and wearable for the modern customer.

0:00 – Introduction: Pooja Kabra, Design Head, Indriya, creates jewelry to awaken senses.
0:16 – Jaipur Influence: Heritage and culture inspire her designs.
0:23 – Family Connection: Early exposure to jewelry through her father.
0:50 – Design Philosophy: Lightweight heritage jewelry for modern women.
1:27 – Indriya Freedom: Creative freedom to bring aspirations to life.
1:56 – Indriya Vision: Wedding destination brand for Indian women.
2:18 – Hurricane: Unleashing potential, bringing change and creativity.

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