Leadcast EP01 – From Kurkure to Couture | Satyaki Ghosh | Part 1
Aditya Birla GroupMay 22, 202500:16:40

Leadcast EP01 – From Kurkure to Couture | Satyaki Ghosh | Part 1

From snacks to sustainability—Satyaki Ghosh's journey reshapes fashion with purpose.

Satyaki Ghosh shares his inspiring journey from leading roles in the FMCG industry to driving sustainable innovation in fashion. He discusses his early success at PepsiCo, strategic breakthroughs in regional markets, and his current work in sustainable textiles and recycling. Ghosh also reflects on generational changes, work-life balance, and personal decisions that shaped his path.

In this episode of Leadcast, Satyaki Ghosh talks about his transition from the FMCG world to fashion innovation at Aditya Birla Group. Learn how he scaled PepsiCo’s market share in Gujarat, brought innovative sales strategies to life, and now leads sustainability in fashion through fiber recycling. From renting Gucci to embracing circularity, Ghosh dives deep into consumer trends, Gen Z preferences, and the importance of life choices in shaping leadership.

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00:00 – Career journey & accessible luxury fashion
02:21 – Winning in Gujarat market with PepsiCo
04:24 – Innovative sales strategies in retail
06:24 – Recycling & circular fashion with Regel
08:25 – Fast fashion vs. sustainable trends
10:27 – Work-life balance through discipline
12:36 – Gen Z’s entrepreneurial spirit
14:36 – Family-first decisions and joining ABG

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