What is the real truth of influencer marketing, PR deals, and brand campaigns? In this explosive episode of The Reel Deal, Shalini & Alfiya get brutally honest about the hidden struggles of women creators, exploitation in influencer marketing, and the double standards of the Indian PR industry.
From underpaid brand deals, unfair treatment, and constant judgment to the pressure of building an image online, this episode pulls back the curtain on what it really means to survive in today’s influencer-driven media world.
Highlights from the Episode:
Why women influencers face more judgment & criticism
The hypocrisy of influencer marketing & PR agencies
How brands exploit creators with unfair deals
Mental toll of hate comments & online trolling
The harsh truth about surviving in the influencer industry
If you’ve ever wondered how the influencer world actually works, this is a must-watch conversation that exposes the truth behind the glam.
00:00 Influencer ≠ Role Model?
01:12 Creator Life = Peaks & Pits
02:17 Creator or Influencer? Label Trap
03:36 Chennai → UK → Bombay Grind
05:32 COVID + TikTok Ban = Career Flip
07:43 GRWM = Relatable or Rehearsed?
08:47 Imposter Syndrome on Loop
10:37 Delete That Footage?!
12:03 YouTube over Instagram?
14:04 Vlog Pressure & Burnout
15:18 Privacy Fails & Blur Tool Panic
16:25 YouTube Community over IG Followers
20:40 Modest Fashion & Family Drama
31:35 Money Matters & Manager Drama
37:00 Agency Wars & Under Quoting
40:16 Doing My Own GST Returns!
49:50 Sister as Manager = Love or Liability?
51:00 Lonely Creator Syndrome
53:31 10–15 Lakh Month?!
1:15:20 Dream Collabs & Future Goals
1:18:50 Tips for New Creators
1:20:30 Authenticity Over Virality
1:21:00 Loneliness & Creative Overload
1:26:38 Friendships & Loneliness
1:28:17 HOT OR NOT
1:29:06 Giveaway Scandals & Boosted Drama
1:30:20 Collaborating with Cancelled Brands?
1:31:07 Calling Out Brands Publicly
1:32:13 Conclusion
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Aanam C xx
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