In this honest, funny and insightful conversation, Aditya Naik and Aadya Naik open up about what it’s really like being creators, managing brand deals, working with family, and finding that perfect balance between love, work and life. In this episode, you’ll hear:
The behind-the-scenes of running a creator business: brand collaborations, negotiations, and campaign management
Balancing personal life with professional partnerships - and what happens when a creative couple fights mid-shoot
The transition from corporate life to creator life, and why Aadya’s marketing background changed everything
How Aditya moved from managing a creator which is his wife now Mridul to becoming one himself
Building trust and long-term relationships with brands and agencies
The evolution of YouTube & Instagram post-pandemic - and how the influencer space has become more professional than ever
Honest insights on money, management, and mental health in the creator industry
@MridulandAditya @aadu_mayy
00:00:00 Couple Content DEAD?
00:02:37 What started everything
00:04:27 I learnt THIS online
00:05:15 Freedom or Chaos?
00:07:30 Smart Move or a Trap?
00:09:58 Juggling Jobs & Content
00:12:00 Don’t Let Brands Gaslight You
00:17:06 CPV, Pricing Myths
00:19:37 Pricing Tips
00:23:47 What They Outsource
00:24:55 Editing Addiction
00:29:20 Biggest Myth About Being an Influencer
00:30:16 Family On Camera - Boundaries They Won’t Cross
00:33:33 Fights = Clicks?
00:36:36 Manager vs Talent - Who Gets Respected?
00:40:35 The Hidden Mess: No Official Work Hours
00:41:52 What Creator Income Actually Looks Like
00:47:36 REAL Campaign Madness
00:54:03 How to Ignore Haters
00:55:38 Hot or Not
00:57:30 Rapid Fire
00:59:20 Final Thoughts
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Aanam C xx
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